7 Best Online Marketing Communities (Free and Paid) to Join in 2021

Online marketing communities are excellent places to gain new perspectives, keep your finger on the pulse of trends, learn from experienced marketers and founders, and chat with like-minded people.

But with the plethora of groups to choose from, it can be overwhelming to find the right one if you’re new to the field.

To help, we’ve joined some popular marketing communities and picked our favorites.

Here’s what made the cut, in no particular order:

  1. Demand curve
  2. Wipe files
  3. Women in technology SEO (Watchtower)
  4. r / marketing
  5. The Marketing Meeting (OK)
  6. Dave Gerhardt Marketing Group (DGMG)
  7. Super path

Community type: Slack community
For who it is: Experienced growth marketers, startup founders, consultants
Costs: Free of charge (request invitation)
Registration link: https://www.demandcurve.com
Number of members: ~ 3k (free community); > 30k (newsletter + marketing course)

Demand curve is a Y combinator supported company that supports startups through its bi-weekly newsletter, playbooks and programs. The free private Slack group consists mostly of seasoned marketers, many of whom are founders or growth leaders in technology companies like Microsoft and Zendesk.

The minds behind Demand Curve are experts themselves: founders Julian Shapiro is an active angel investor whose open source work was featured in Forbeswhile co-founder Justin Setzer and Neal O’Grady previously in growth positions grammar and customer data platform segment, respectively.

There are 17 channels within the community that cover topics such as # analytics-and-data, # b2b, # product-and-marketing and # fb-ig-ads. The well-organized area makes it all the easier to search for information or get help from the right people. Discussions can be quite technical, but answers are often timely and insightful. For example, questions about influencer marketing tactics can be found in # ecom-and-influencers and discussions about email newsletter sponsorship in # Growth-Strategy.

Community type: Circle, a community platform
For who it is: B2B Marketers and Entrepreneurs
Costs: from US$ 99 / year for private community access (includes 7-day free trial)
Registration link: https://www.swipefiles.com/membership
Number of members: > 500 (paid); > 6.3k (free newsletter)

Founded by Corey Haines– a marketer and podcaster who used to be the growth division of. directed Baremetry—Swipe Files is primarily focused on marketing, growth, and audience building with the goal of building friendships, not leads.

To get a foretaste of what to expect, start with the free weekly newsletter or use the 7-day trial version to unlock free access to the private community. Discussions are divided into 11 channels including General, Study, Prizes, Questions, Challenges, and Appearances.

I especially like how friendly the community is: Haines welcomes new members personally and actively participates in discussions across all channels, while members mainly through SaaS-related or B2B Marketing topics and free-flow discussions also take place in the emergency marketing channel.

Beyond the community, make sure to use the marketing resources repository on the main website, which has a master swipe file of over 1,000 ideas for marketers to take notes.

3. Women in technology SEO (Watchtower)

Community type: Facebook group and Slack community
For who it is: Women in the technical field SEO place
Costs: For free
Registration link: Facebook, Relaxed
Number of members: > 2.7k (Facebook); > 1.7k (sleep)

Women-only online communities are not new territory these days, but they are in the marketing world. Areej AbuAli quickly filled that void when she founded Women in Tech SEO (Watchtower) in 2019. As the name suggests, Watchtower aims to promote women in the technical field SEO Space to help each other, no matter what phase of your career.

the official website offers followers a range of resources, including blog posts, podcasts, and weekly interviews with women in the industry. However, if you need a little more help, try the Facebook group or the Slack community.

The latter comprises 24 channels that give members answers to specific questions on all subject areas from # content-seo and #analytics to # technical-seo, #schema and #cms. What I like is the community’s enthusiasm for sharing knowledge and showing their support through emoji responses. Topics that attract the most engagement often come from founder AbuAli, who publishes weekly announcements and updates on WTS workshop lectures.

Expect up to five posts a day on Facebook – with discussions at the center SEO Strategy, basis SEO Tactics and the more technical things like hreflang tags or the Google Search Console.

Occasionally you will also find job postings and success story reports, and from what I’ve gathered, the community is a supportive and helpful community. That’s a plus in our books.

Community type: Subreddit
For who it is: Anyone interested in marketing and advertising
Costs: For free
Registration link: https://www.reddit.com/r/marketing/
Number of members:> 365k

If I could choose a go-to community for timely, useful, and basic marketing advice, it would be this subreddit.

Unlike most groups, a Reddit account is the only requirement to join the community, which makes it a more accessible platform to share ideas from professionals or seek career advice for thriving as a marketer.

With over 360,000 members – including business owners, agency employees, and aspiring or seasoned marketers – there is a lot to learn given the breadth and depth of the topics discussed and the fact that community engagement is high. The content is admittedly not well moderated, but you can quickly find answers to questions about anything SEO, Content and brand marketing, media planning and UX/user interfaceto name a few.

There are also a multitude of resources worth checking out, all of which can be found on his page Pinboard with pinned content. And if you’re looking for a similar community that offers a little more niche, check out these:

5. The Marketing Meeting (OK)

Community type: Facebook group
For who it is: Marketer, Freelancer, and Entrepreneur
Costs: For free
Registration link: https://www.facebook.com/groups/themarketingmeetup/
Number of members: > 2.7k

A canteen in Cambridge, England, and a self-proclaimed “nervous networker”: these were the ingredients that led to the birth of The Marketing Meetup (OK) in 2016 as the founder Joe Glover organized a casual event over dinner.

What began as a marketing meeting has now grown into a community of almost 25,000 people – and its members are spoiled with weekly online events that were presented, among other things Catherine Newman, Chief Marketing Officer at Manchester United, and Harry Dry, the head behind the newsletter favorite Marketing examples.

For more intimate discussions on any marketing topic, reach out to the Facebook community:

Here beginners and experienced marketers exchange advice and recommendations on industry tools, career paths and topics such as content marketing, brand strategy, email marketing and company growth.

A bonus: a monthly job thread for members who want to hire or be hired:

I like that too OK emphasizes and encourages positivity – something that its members respect and implement, as I’ve learned to do.

6. Dave Gerhardt Marketing Group (DGMG)

Community type: Facebook group
For who it is: B2B Marketer
Costs: US$ 10 / month; Cancel anytime (once payment is complete, you will be emailed an invitation to join the private group)
Registration link: https://dgmg.davegerhardt.com/offers/gQBScr7j/checkout
Number of members:>2.6 k

Dave Gerhardt is something of a micro-influencer in the marketing space, and for good reason: He led the growth of the conversational marketing platform drift Since its founding in 2015, he has headed the marketing activities of the SaaS tool Inaugurated, then returned to Drift as Chief Branding Officer.

Of course, you’d expect the seasoned marketer to take things one step further – through make a brand out of your name.

the DGMG The Facebook group includes a small but helpful community of paying subscribers, many of whom are employees at Slack, TikTok, HubSpot, and others. So expect high-quality discussions and exchanges on text and content strategies through to branding, social media, design (user interface/UX) and recommendations for jobs, marketing books, and software.

From time to time Gerhardt interferes in these discussions or gives marketing tips:

A new addition to the community that I like is the live master classes that members can attend, with marketing-related topics selected based on votes.

Community type: Slack community
For who it is: Content Marketer and Founder
Costs: Free of charge (request invitation)
Registration link: https://airtable.com/shrKXm9xqoKfTq1kq
Number of members: > 3k

They know you’ve landed on something good when a marketing community has members from well-known tech companies, including Shopify, Udemy, Intercom, and HubSpot.

It is also no coincidence that Superpath was mentioned twice in response to ours GMO Tims tweet on recommendations for marketing communities.

Unlike most of the groups that made this list, Superpath focuses on content marketing – a topic that founders talk about Jimmy Daly refined his expertise through his many years of experience at B2B SaaS companies. I’m a huge fan of founders who put extra effort into regularly engaging with the communities they’ve built, and Daly does just that by providing weekly updates on his activities, community discussions that he found interesting , and shares updates. on super way.

Members are also supportive and welcoming, and many of them actively provide detailed feedback to both new and seasoned marketers.

The community has 20 channels. That may sound like an exaggeration, but in this case not when you consider the technical nature of discussions on channels like # seo-talk or # b2b-content-chat. Other notable channels are # writing-feedback, #watercooler, and # team-mgmt.

Final thoughts

These aren’t the only marketing communities we love. We have more favorites that we didn’t include (including Ahrefs Insider, of course!) because we already mentioned them in these posts:

Finding the right community takes time, so patience is key. Join as many relevant groups as possible, read the conversations, and ask questions to gauge your views on the topics discussed and the depth of the content.

You may even want to contact the founder (s) on Twitter or Facebook to learn more about the community’s backstory. It’s important to be open-minded: there is always something to learn, even if you consider yourself a seasoned marketer.

Any questions? Ping me Twitter.