A website migration is a term used to describe any significant changes to a website’s setup which may impact SEO, such as changes to the domain, URLs, hosting, platform, or design. There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they …
In 1984, Nike collaborated with Michael Jordan to create an exclusive sneaker line, the Air Jordans. It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair—worn and signed by Jordan himself—sold for $560,000. Michael Jordan, the superstar basketball player, …
Few mainstream brands are as fascinating SEO-wise as Wise. Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially impressive considering they moved domains in early 2021—a migration so well-executed that it made waves in the …
As SEOs, we tend to generalize goals because there is so much outside our control. “We can’t promise results.” The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary goals. In this guide, you’ll learn how …
This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices and services, and tweak the sample terms and conditions. How did we create it? We surveyed over 40 SEO agencies and freelancers, analyzed their SEO contracts, …
If you want to learn SEO, you can put it all together from blog posts and videos or take a take SEO Course. But what about one SEO Certification? After hours of research SEO Certifications and accept three of them (see my three Certificates), my opinion is this: Most SEO Certifications are not worth it. …
Our content strategy at Ahrefs is simple. In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and in our newsletter. Retain customers and build brand loyalty using product-focused tutorials in our help center, academy, and …
If you know SEO Would be a good investment for your business, the first step is getting approval from your boss. That could be easy when you’re working for a technology-driven company like Ahrefs with a boss who understands the value and importance of. understands SEO, but it can be more of a challenge for …
Lots SEO and content tools provide recommendations for readability in relation to a so-called Flesch Reading Ease Score. But how much attention should you pay to it? What is it really good for? Can a better readability rating help you get a better ranking? In this article, you will learn the answers to these questions …
SEO Specialists are marketers who are responsible for improving a website’s visibility in organic search results. If you work in an agency rather than in-house, you can assume that responsibility for multiple clients’ websites. Sounds like someone you want to hire? We have your back. We searched popular hiring portals like LinkedIn and Indeed for …
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