If you want to learn SEO, you can put it all together from blog posts and videos or take a take SEO Course. But what about one SEO Certification? After hours of research SEO Certifications and accept three of them (see my three Certificates), my opinion is this: Most SEO Certifications are not worth it. …
Our content strategy at Ahrefs is simple. In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and in our newsletter. Retain customers and build brand loyalty using product-focused tutorials in our help center, academy, and …
If you know SEO Would be a good investment for your business, the first step is getting approval from your boss. That could be easy when you’re working for a technology-driven company like Ahrefs with a boss who understands the value and importance of. understands SEO, but it can be more of a challenge for …
Lots SEO and content tools provide recommendations for readability in relation to a so-called Flesch Reading Ease Score. But how much attention should you pay to it? What is it really good for? Can a better readability rating help you get a better ranking? In this article, you will learn the answers to these questions …
SEO Specialists are marketers who are responsible for improving a website’s visibility in organic search results. If you work in an agency rather than in-house, you can assume that responsibility for multiple clients’ websites. Sounds like someone you want to hire? We have your back. We searched popular hiring portals like LinkedIn and Indeed for …
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In the last three years, we’ve published: Of course, I’m far from the only person responsible for this output. But I think it’s safe to say that our team knows a thing or two about successfully creating and scaling content. In this guide, you’ll learn how to do the same for your business, step by step. …
Even if you’ve written the best blog post in the world, no one will read it without a winning headline. Why? Because you have to win the click. And that is the job of the headline. This post will teach you how to write a compelling headline that draws clicks without being clickbait. But first… …
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Following this SEO checklist helped us grow our blog traffic to over 640,000 monthly search visits. It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How to use this SEO checklist Most SEO checklists fail …
A content calendar (or “editorial calendar”) is a system used by content and marketing practitioners to organize, manage and schedule content production. On a macro level, a content calendar gives a top-level overview of everything that will be published over a specific timeframe. What our content calendar looks like On a micro level, each calendar entry …
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The H1 tag is an HTML heading that’s most commonly used to mark up a web page title. Most websites use CSS to make the H1 stand out on the page compared to lesser headings like H2, H3, etc. But why is the H1 tag important, how do you add one, and what best practices are there? …
